Conrad Clifton

  • Influences & Inspirations
    Conrad Clifton

    WTF IS A GENRE?

    What year is it? Are people really still separating sh*t into boxes? What even are genres these days? Ok, I get that it makes the “system” easier, and it works for the business part of music. Record companies use these designations to file artists into neat and easily trackable boundaries. Then marketing, promotions, radio and press outlets use these boundaries to file artists into safely targeted consumer parameters. As a result, the consumer becomes very passive, and puts little to…

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